"The retail value of the counterfeits seized over the 12 year period [1992-2014] was worth over $405 million."
-The National Hockey League (NHL)
Source
-The National Hockey League (NHL)
Source
The NHL isn't the only business suffering from counterfeits. Chances are, there's someone trying to profit wrongly off of your brand – and the Internet is only making it easier for them to do so.
What steps have you taken in your business to prevent the circulation of fraudulent goods and/or products?
Creating an Effective Brand Protection Program
There's a variety of ways in which you can accomplish this – which is why we've compiled a free eBook on "How to Create a Successful Brand Protection Program."
In this eBook, you'll learn:
- How counterfeiting is only getting worse
- Ways you can enlist software in an actionable way to track down fakes
- The total projected loss on a global market scale – and what you can do about it
You can take steps toward establishing an effective brand protection program – but it all starts with you. To learn more, please click below:
