by Justin Lankes
13. May 2010 22:48
"You can walk through the door where you treat the customer like your guest, operating by the rule that the customer is always right. Or you can be cutthroat. The first door is the door of kindness. That's the one I decided to walk through."
Bob Moore was a middle-aged retiree when he launched his second career. He nurtured it into a $70 million business -- and then gave it away to his employees.
How I Did It: Bob Moore, Bob's Red Mill